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About

The campaign is inspired by the fact that each fixed geared bike is a representative of its rider’s personality. The campaign therefore, reflects… Read More
The campaign is inspired by the fact that each fixed geared bike is a representative of its rider’s personality. The campaign therefore, reflects the the bond between the rider and his bike thus becoming one. Read Less
Published:



Mission Bicycle Company

The campaign is inspired by the fact that each fixed geared bike is a representative of its riders personality. The campaign therefore, reflects the the bond between the rider and his bike thus becoming one.
Print
Copy reads: Fix your own. Custom built fixed gear bicycles.
Copy reads: Fix your own. Custom built fixed gear bicycles.
Copy reads: Fix your own. Custom built fixed gear bicycles.
Ambient
Mission Bicycle wheels were placed around the city for people to experience the feel to ride a 'mycycle'.
Credits
Campaign: Mission Bicycle Company

Art Director: Shravan Hegde
Copywriter: Michael Waldman
Instructors: Mike Brenner & Greg Coffin
School: Academy of Art University
Awards: Gold, National ADDYS Awards, 2010
* Images were used from stock - istock and compfight/flickr