Corporate identity for the Creative Association:
cinema, film school, publishing, film studio
The World of Art CreativityAssociation is a locally renowned film society based in Moscow. Its primarymission is to revive Russian independent filmmaking. The project was aimed at thedevelopment of a visual brand language that would consistently communicate theAssociation’s particular idea of cinema. The visual concept is based on themethod of using depth of field as theonly way to render the imaging area superimposed with the focal points that wesee through the eye of the cinematographer, i.e. the movie camera lens.