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After years of helping middle-managers move up, leadership-development firm Minus Zero wanted to reposition their business to attract higher leve… Read More
After years of helping middle-managers move up, leadership-development firm Minus Zero wanted to reposition their business to attract higher level executives . Their new target: CEOs and other senior executives who need the latest in leadership thinking and B2B strategies. We initiated a completely integrated approach using various media to showcase the new strategy. I conceptualized an entirely new design philosophy that aligned with the core of their buisness. The idea was to develop a creative strategy to change current perceptions. We uncovered a dramatically differentiated brand with a distinct voice. We unified the visual identity by eradicating stock photos and business jargon, for orginal photography and messaging. Read Less
Published:
Video Production by STARMEN  •  Art Direction by Anthony Wiktor  •  Directed by Ara Soudjian, Friendly Filmworks