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About

About

A unique way to box Minnetonka Moccasins and how to reuse the box.
Published:
Minnetonka Moccasin Shoe Box
Packaging Design
This project encouraged me to think of a new way to box shoes. I knew right away that I wanted to promote reusing the box in a fun way. My box is glueless and reversible. Once the customer reverses the box, they are able to decorate it with stickers, stencils and markers. They are encouraged to reship it as a care package to a friend. The shoe box comes with a smaller box that includes the stickers, stencils and shipping labels. There is a QR code for the consumer to share their own designs online.

The box is screen printed with various patterns. I also redesigned the logo to give the brand an update.
Top of shoe box
Bottom of shoe box
Close-up shoe box label
Shoes in the box
Moccasin boots
Front of interactive box
Back of small interactive box
What's inside?
Decorating the box
Adding vinyl stickers
Reversing the box
Closing shoe box
Full die-line
Logo Redesign