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Ministry Of Youth (Egypt)
The icon solved the problem of combining power and hope in very artistic visual that also gives an astonishing feeling of Enthusiasm and passion that drive youth to a better and more productive future.
The Jump; it’s the best you can get of transforming all the power in your body to an action, your head and chest are heading to the sky, your hands are open to the world, and the whole body is flying.
The color mode was inspired by the sunrise reflecting all the meanings of hope, starting a new beginning for the youth role in Egypt. The purple color is the best match for such an identity, it’s a perfect combination between the highest level of energy and power and the highest level of stability, wisdom, and professionalism.
The same combination of energy and stability is acheived by having the sun as a huge source of energy and the great pyramid.
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