Mini Cooper "Through the ages"

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  • Mini Cooper
    "Through the ages"
  • I directed this viral commercial with Am I Collective in 2009.
    The campaign started of as a print execution where Am I created the shape of the car only, featuring typographic elements of iconic phrases from each decade. The idea of elaborating on the concept and turning it into an animated viral campaign was then presented to agency, and well received.
    Am I then created a series of artwork, graphically representing specific eras, to form the backdrop of the iconic Mini's journey, driving though the ages.
  • Agency: Blackriver FC
    Director: Christiaan Venter
    Art director: Ruan Vermeulen (Am I Collective)
    Illustration: Am I Collective
    Animation: Edwin De Swart, Nathan Fourie, Christiaan Venter (Am I Collective)
    Compositing: Christiaan Venter
    Audio: Audio Militia