Mini Cooper Ad Campaign
Designed to Fit in Any Environment | October 10th, 2008
Description: For this project, the goal was to convey the utility and convenience of owning a Mini Cooper. Not only are the attractive cars, but they are small, environmentally friendly, and designed to fit in any environment. This piece displays these characteristics by comparing the car to small insects. The Mini fits in well enough to fool ladybugs into following its path. And even though the car is small, it still stands out.
School: California State University, Long Beach
Professor: Mike Whitlow
Art Direction: Emma Vallee
Copywriter: Emma Vallee