Milton Glaser: 12 Steps on the Designer’s Road to Hell
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This is little book, which is illustrated the pictures of humorous rules by Milton Glaser. It shows us what designer should do to get a hell. Eve… Read More
This is little book, which is illustrated the pictures of humorous rules by Milton Glaser. It shows us what designer should do to get a hell. Every rule is one step to hell; every step is one page, therefore at the end of the book it’s all pierced by this steps. 1. Designing a package to look bigger on the shelf. 2. Designing an ad for a slow, boring film to make it seem like a lighthearted comedy. 3. Designing a crest for a new vineyard to suggest that it has been in business for a long time. 4. Designing a jacket for a book whose sexual content you find personally repellent. 5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11. 6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring. 7. Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar. 8. Designing a line of T-shirts for a manufacturer that employs child labor. 9. Designing a promotion for a diet product that you know doesn’t work. 10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public. 11. Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people. 12. Designing an ad for a product whose frequent use could result in the user’s death. Read Less
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