Millennial is a branding, communication and digital media agency established in Valencia, Spain.
I was asked to art direct and design their whole identity and website.
The logo was designed from scratch with pen and paper and chosen from different sketches
looking for an approach to a hand drawn style but clean at the same time.
Millennial focuses on emotions through communication, personal branding, video and art direction.
WOOD AND RUST
Wood backgrounds and rusted steel are two elements that dominate on the aestetics of the brand.
I crafted the M the letter below, made of pine plywood and a rusted 1.5 mm thick steel sheet. A set of pink leds was attached to the back of the wood.
The images have been used on the website and social media networks.