Millennial Wines

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  • The Millenial Generation, a group of people aged 21–29 years old, have their own habits when it comes to purchasing wine. They do not care about where their wines are made or what year it was bottled, they are price-conscious, and they love cool labels. I created two different personas. The first persona is a woman who is modern, strong, and fun-loving; the other one is a woman who is feminine, loves romantic movies, and sweet.