Millennial Wine
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Class competition to create three sets of wine labels for a Millennial (21-29) audience.
A real client project for Trinchero Family Estates, to design three separate sets of wine labels for a Millennial audience, ages 21-29. Each set should include a Cabernet Sauvignon and Chardonnay.
By creating a character for each chosen wine name, different types of Millennial audiences can be captured, inspiring a younger generation of wine enthusiasts. The story behind each bottle is as unique as it's design.
The Admit One drinker loves adventure. She lives in an urban environment where she uses
a bike for transportation. She is a no frills kind of girl and works in a local bike shop part time while she finishes her Master’s Degree in sociology. She is smart and well traveled and spends her spare time camping, hiking, and hanging out with friends. She loves trying new things and is always up for a challenge.
The Love Always drinker is creative and artistic. She enjoys art journaling, spending
time with her girlfriends, and cooking. She loves to host theme parties, exploring new restaurants and bars, and is a social drinker. She gifts things that are hand made and
is college educated. Love Always loves vintage art and just opened an etsy store that features her photo collage artwork.
The Zipper drinker is all about aesthetics. She works at a fashion start-up and loves modern design. She is simple and minimalistic. She tends to have expensive taste and enjoys discovering new restaurants and hosts occasional get-togethers at her apartment. She is confident about what she likes, and her desire to stay on top of the latest trends keeps her great taste ahead of all her friends.