This is a project for my 3rd year. This was a project for the annual Student Goldpack awards ( Packaging design competition ). We had to choose a fast food chain to redo their packaging by making it more eco-friendly. I choose Milkylane. AlthoughMilky Lane’s take-ways packaging is of good design but it lacks - in any form -of informing their consumers about recycling. Milky Lane’s present slogan is – enjoying life, like youenjoy our ice cream. But I say –enjoy our food guilt free with our eco-friendly packaging. I made it more sustainable by using only two colors but I still made it fun for my target market by using the red&blue 3D effect.