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School assignment, Graphic Design (Autumn 2011). Study of the serif typeface.
Published:
Milk Packaging / Clowns
Packaging, Illustration, Typography
Brief
Get to know the serif typeface history, structure and expression and be able to apply it. 

Base your project on a music genre. You will through creative methods find a letter/word that you will dramatize through illustrative techniques, colors and composition. The expression you end up with will become a milk carton decor. You will use serif typeface; old style, transitional or modern. Use upper-case or lower-case letters, and choose between light/medium/bold thickness. The letter/word you choose can be repeated, reversed and rotated, scaled up etc. The composition may challenge the readability.

School assignment.
The Scary and Sweet Clowns. "Kalle Klovn". Vector graphic made in illustrator CS5, 3D-modeling made in photoshop CS5.
"Kalle Klovn"
I chose to base my project on children's music, where I focused on the character "Kalle Klovn" (the name of Charlie Chalk in norwegian) and his theme song. My key words were; playful, colorful and childish. I wanted to visualize movement and playfullness with the letters, and tried to use a lot of space, making the milk carton exiting for the kids. On the second sketces I chose to use the top of the milk carton more active; put the clowns nose on the cap. To keep the playfullness of the letters I made the clowns into puppeteers.
The Sweet Clown
The Scary Clown