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About

Mike Kelley, my husband and a photographer, needed a unique mark to brand his photography business. Business cards included.
Published:
Mike Kelley Photography: Logo & Business Cards
January 2010
Mike Kelley, my husband and a photographer, needed a unique mark to brand his photography business. This gallery documents my process in developing his logo and business card.
After sketching, I went into Illustrator and started playing with fonts, weights, ligatures, and anything I could. These were the final four concepts. While I still liked the uniqueness of the top-left concept, I believed that the bottom right was more recognizable as a mark and more appropriate to my husband's style and personality. He agreed.
The final logo in all its glory.
In creating his business cards and writing the copy on them, I decided to lean towards a strong, straightforward "voice" to match the stark straightforward logo. Again, this was to help match my husband's personality and style.