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About

About

This project serves as an attempt to reposition a heritage brand that is slowly losing its dominance over Lebanese and Middle Eastern airspace. B… Read More
This project serves as an attempt to reposition a heritage brand that is slowly losing its dominance over Lebanese and Middle Eastern airspace. Below is a case study that briefly describes the challenges and opportunities faced by Middle East Airlines and how this information can be leveraged to propel the brand forward again. Read Less
Published:
MIDDLE EAST AIRLINES
Reviving a 60+ Year Heritage Brand
RESULTS
A return to the most recognized identity of the past—enhanced to meet contemporary design culture