Midas Card. Animation Design.
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About

About

Illustration and design. Animation: Young Manchester, UK. Client: Warrington Borough Transport. Midas Card. I was commissioned by UK studio Young… Read More
Illustration and design. Animation: Young Manchester, UK. Client: Warrington Borough Transport. Midas Card. I was commissioned by UK studio Young to design and illustrate the visuals for a two minute animation for their client, Warrington Borough Transport. The directors wanted a 1950's cartoon modern style based on some previous work they had seen on my website. The characters and backgrounds were created in Adobe Illustrator/Photoshop and the artwork was delivered to the crew within a two week timeframe. I also illustrated posing and expression model sheets to give the animators a range of elements to work with. Read Less
Published:
Midas Card.
Agency/Animation: Young
Creative Director: Pete Jarvis
Client: Warrington Borough Transport
 
I was commissioned by the Manchester based animation studio Young to illustrate the artwork for a two minute advertisement for their client, Warrington Borough Transport. The directors wanted an American 1950's cartoon modern style similar to some of my mid century design work.
 
Young drew influence from Warrington’s Golden Gates as the backstory for the concept, developing a king Midas character who one day locks eyes with a beautiful girl on the bus. Different days of the week and tongue-in cheek miss-happenings are then used to convey the benefits of using the Midas card as the king struggles to get to his love interest, always on the same bus.
 
The creative team at Young supplied me with storyboards from which I developed colour keys and character designs. Once these were approved I created the backgrounds for the film as well as key poses for the animators. Each scene was supplied as layered files to allow for camera pans and trucks. Overall the project took approximately two weeks to complete all the artwork.
The completed film. Directed and animated by Young.
See more of Young's work HERE
Prop Designs
Character Designs