European designers in the early twentieth century established new minimalist concepts for furniture using tubular steel and thin upholstery. Along with innovations in materials (such as laminated plywood, rubbers, and plastics) a new generation of American designers were inspired to make “organic furniture” that integrated angularity with swooping curves. During the post-war period, America became the major exporter of modern design and design theory. The “American Dream” influenced all areas of life locally and abroad.
While Mid Century Modern most often refers to furniture design — especially the chairs designed by Charles and Ray Kaiser Eames, and Henry Bertoia — the aesthetic reached several other categories of industrial design including appliances, ceramics, automotives and in textiles, architecture and graphic design; and the aesthetic remains popular even today.
Key Figures: Alvar Aalto, Charles and Ray Eames, Eero Saarinen, Raymond Loewy, Marcello Nizzoli, Bruno Mathsson, Gio Ponti, Hans Wegner, Harry Bertoia.
This project received an honourable mention for the GDC National Type Scholarship 2013.