Microsoft Xbox - Halo 3

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  • The campaign, featuring the game character Master Chief, acheived global opening day sales of £84 million, making it the highest-grossing entertainment product ever.

    In the UK, as part of McCann Erickson's Halo 3 campaign, we created a photo exhibition by the fictional photographer Jake Courage – view the video below to learn more.
  • Below is the cinema execution