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Microsoft Office 2007 - Mobile Activation Campaign
Charlie Smith
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Please excuse the slightly dodgy case study video! This was the first live mobile response technology used at a sporting event in the UK.
The technology is really cool - even if the creative is not quite so much...
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Microsoft Office 2007 - Mobile Activation Campaign
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Published:
October 13th 2012
Charlie Smith
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Charlie Smith
Los Angeles, CA, USA
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Microsoft Office 2007 - Mobile Activation Campaign
This was the first mobile response campaign at a sports event in the UK that I led whilst at McCann Erickson. Research had shown that in order f
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1
354
0
Published:
October 13th 2012
Creative Fields
Advertising
Microsoft
Microsoft Office
mccann erickson
Twickenham
england rugby
Mobile response
Ansible
Charlie Smith
Charlie James Smith
Copyright Info
Attribution, Non-commercial, No Derivatives
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