• An intelligent way to reach the right audience
    Microsoft | BI Lead Generation Campaign
  • Microsoft Business Intelligence (BI) products consist of applications and technologies for gathering, storing, analyzing and providing access to proprietary data, in order to help enterprise and mid-market users make better business decisions. With a crowded market, reaching the target audience of people who recommend BI purchases was critical.
    Donatelli, in conjunction with Babcock & Jenkins, crafted an unconventional lead generation campaign built around the premise that “empowered individuals build nimble, intelligent organizations,” and that collective knowledge is significantly more powerful when enterprise software can grow with your organizations advancing needs. The campaign included a series of physical direct mail pieces, brochures and follow-up pieces.