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Created by DLKW Lowe, with production and creative technology by Grand Visual, and illustrations by me, the campaign for the MicroLoan Foundation… Read More
Created by DLKW Lowe, with production and creative technology by Grand Visual, and illustrations by me, the campaign for the MicroLoan Foundation is based on an old fashioned charity coin box where you watch your coins roll past a static scene and into the tin. As the coins drop in, your digitised donations roll past mountains, buzzing bees and a woman fishing, in an animation that tells the story of how your donation will help to transform lives. Read Less
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Few Weeks ago I've been involved in this great project, where I was asked to draw all the illustrations.
 Created by  the Agency DLKW Lowe, the campaign for the MicroLoan Foundation is based on an old fashioned charity coin box where you watch your coins roll past a static scene and into the tin. As the coins drop in, your digitised donations roll past mountains, buzzing bees and a woman fishing, in an animation that tells the story of how your donation will help to transform lives.
 
The MicroLoan Charity Box will available for your donations on Friday morning between 10am and 12pm at Westfield London’s Southern Terrace.
At this link you can find a little video preview of how it works.