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Our design approach towards the Michelle Kruse identity and website focused on creating an experience that enabled the user to explore and apprec… Read More
Our design approach towards the Michelle Kruse identity and website focused on creating an experience that enabled the user to explore and appreciate the model's work in high fidelity. The color palette and structure of the identity embodies the strong features of the model and the body postures that form leading lines when being photographed. The goal was to create an experience that expresses the model's ambition to her career while also her lifestyle. The interactive elements of the site allow the user not only to easily navigate through the ample selection of photos but also the ability to move from a grid view and into a full screen view. The site was also designed to work seamlessly with mobile devices in order to give agents, scouts, agencies and fans the opportunity to experience it in to go. Read Less
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