Michelin #DRIVESOCIAL
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Michelin face an interesting challenge, and opportunity, to engage their customers in a longer term dialogue beyond just the point of sale. Tires… Read More
Michelin face an interesting challenge, and opportunity, to engage their customers in a longer term dialogue beyond just the point of sale. Tires take years to wear out, and therefore the typical engagement can be very short. Why not explore ways of continuing the conversation through owning a social space dedicated to driving performance, road trips, geolocation-based suggestions and news, and leverage the information from Michelin's well-known, but under-used, Michelin Guide. Read Less
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