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Packaging redesign and creation of sub-brands for Metier, an ecuadorian brand that produces hand woven hats. Rediseño de Packaging y creación de… Read More
Packaging redesign and creation of sub-brands for Metier, an ecuadorian brand that produces hand woven hats. Rediseño de Packaging y creación de sub-marcas para Metier, empresa ecuatoriana que produce sombreros tejidos a mano. Read Less
Published:
Metier Hats Packaging
(2011)
ENG
Metier is an ecuadorian brand of handwoven hats, they work closely with artisans from various towns in Ecuador, who keep alive this tradition and art of craftsmanship.

For this project, Metier wanted to redesign their box and tag, which serve as packaging for their products. They also wanted to create sub-brands for three of their "One of a Kind Hats" product lines, and design additional tags for each one of them.


About Metier

These hats are handwoven from straw (carludovica palmata), they're recognized all over the world as "Panama" hats, but the truth is that this kind of hat has been made in Ecuador for centuries, they received the "Panama" moniker because that's the place where they have been sold and popularized since the California Gold Rush.

Metier is also about embracing nature and taking care of it, they're always interested in doing things that leave a small footprint in the ecosystem, including their stands and printed material, such as packaging.

For more information on Metier visit www.metiercrafts.com.


ESP
Metier es una marca ecuatoriana de sombreros tejidos a mano, trabajan con artesanos de varias partes de Ecuador, quienes mantienen vivo este arte y tradición.

Para este proyecto, Metier necesitaba un rediseño de su caja y etiqueta, que componen el packaging de sus productos. Además, necesitaban crear sub-marcas para tres de sus líneas de producto "One of a Kind Hats" (Sombreros Únicos) y diseñar etiquetas adicionales para cada una de ellas.
Box / Caja
Tag / Etiqueta
One of a Kind Hats
 
For this product line, Metier emphasizes the value of each hat as a unique piece, thus giving credit to the process of manufacturing everything by hand.

Metier One of a Kind Hats has three sub-brands: Embroidery, Kolors and Re-Tied.
Para esta línea de productos, Metier enfatiza el valor de cada sombrero como pieza única, así dándole crédito al proceso de manufacturación a mano.

Metier One of a Kind Hats se compone de tres sub-marcas: Embroidery, Kolors y Re-Tied.

Embroidery by Metier

The uniqueness of this hat is reflected in its ribbon, embroidered by hand in small rural communities of Ecuador, with designs inspired by nature.
/ La singularidad de este sombrero se refleja en su cinta, bordada a mano en pequeñas comunidades rurales de Ecuador, con diseños inspirados en la naturaleza.
Kolors by Metier

The procces of weaving a hat by hand is graced by the use of straw dyed in different colors to create a unique hat. / El proceso de tejido a mano se ve enriquecido por el uso de paja teñida en diferentes colores, creando un sombrero único.
Re-Tied by Metier

In the pure spirit of recycling with style, these hats use vintage ties as ribbons. These ties are rescued from flea markets and obscure wardrobes, and brought back to life. / En el más puro espíritu de reciclar con estilo, estos sombreros usan corbatas antiguas como cintas. Estas corbatas son rescatadas de mercados de pulgas y guardarropas oscuros, cobrando nueva vida.
Amoeba pattern by dianexg. / Patrón de amebitas por dianexg.