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Corporate identity My first step was the creation of a new brand and making of a new visual style of Černošice town. It is to immediate detecti … Read More
Corporate identity My first step was the creation of a new brand and making of a new visual style of Černošice town. It is to immediate detecti of variety of information about the city and everything associated with it. I tried to work systematically at first, I explored the city, it is history and all the important position than I could give corporate identity design. I wanted to know as much as possible about the town as, soak up the atmosphere of the city knew the people who live there, etc. After that I started the creation of some sketches for new brand. I want to make a logo that will be well remembered and functional as a symbol to all parts of the corporate identity. Logo is made from capital letter, Č´ and after thein corners are rounded. For typography I choose very quality constructed typy Helvetice. This font is very favorite all the around World and many offen used best graphic designers and typogrphers. Read Less
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