AMV BBDO approached unit9 to assist in bringing to life their idea for an interactive film inspired by Google Street View. Visitors are thrown straight into the story during which they help free a fictional character trapped in Hong Kong in surreal and dark interpretation of Streetview. The film was directed by Carl Erik Rinsch of RSA, with CGI and post production by Digital Domain. Over 1.5 million people completed the game, traffic to the Mercedes-Benz site rose by 400%, test drives went up by 74% and the AMG C63 completely sold out.
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