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    DIGITAL PRODUCTION TEAM ──────────────── Interactive Director, Rob Corradi Interactive Producer, Alessandro Pula Executive Producer… Read More
    DIGITAL PRODUCTION TEAM ──────────────── Interactive Director, Rob Corradi Interactive Producer, Alessandro Pula Executive Producer, Valentina Culatti Technical Director, Yates Buckley Technical Lead, Silvio Paganini Flash Development, Marco Corti Back-End, Artjom Vassiljev Design Lead, Josh Smith User Experience, Michael Ho PROJECT RECOGNITION ──────────────── Clio Awards Bronze D&AD In-Book One Show Merit FWA Site of the Day PARTNER COMPANIES ──────────────── Music, 11:59 Sound Design, Factory Telephony, Tropo Production, IVS Live Action Production, RSA Post Production, Digital Domain   Read Less
Published:
MERCEDES “ESCAPE THE MAP”
Interactive film set in Google Maps for Mercedes-Benz + AMV BBD + unit9 · http://escapethemap.com
AMV BBDO approached unit9 to assist in bringing to life their idea for an interactive film inspired by Google Street View. Visitors are thrown straight into the story during which they help free a fictional character trapped in Hong Kong in surreal and dark interpretation of Streetview. The film was directed by Carl Erik Rinsch of RSA, with CGI and post production by Digital Domain. Over 1.5 million people completed the game, traffic to the Mercedes-Benz site rose by 400%, test drives went up by 74% and the AMG C63 completely sold out.

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