Add to Collection
About

About

adNAU's Tino Schaedler was invited to work with photographer Mats Cordt on the Mercedes Benz international print campaign ‘Blue Efficiency’. Crea… Read More
adNAU's Tino Schaedler was invited to work with photographer Mats Cordt on the Mercedes Benz international print campaign ‘Blue Efficiency’. Creative Director Deneke von Weltzien & Art Director Tilman Gossner of internationally renowned ad agency Jung Von Matt, developed a concept for a world purely made of fleeting blue energy, to showcase the entire Mercedes Benz range of Blue Efficiency models. The abstract concept was spatially interpreted by Tino Schaedler, into a futuristic urban environment that provided fifteen backgrounds for the print campaign and 2011 Mercedes Benz catalogue. Trained as an architect, Schaedler approached the design like a real existing urban organism, replete with a system of streets, bridges and high rise buildings. A dynamic and elegant architecture that represents the campaign's conceptual approach of moving energy materializing into a unique environment. Read Less
Published:
MERCEDES BLUE EFFICIENCY
PRINT CAMPAIGN | DIGITAL SET DESIGN
adNAU's Tino Schaedler was invited to work with photographer Mats Cordt on the Mercedes Benz international print campaign ‘Blue Efficiency’. Creative Director Deneke von Weltzien & Art Director Tilman Gossner of internationally renowned ad agency Jung Von Matt, developed a concept for a world purely made of fleeting blue energy, to showcase the entire Mercedes Benz range of Blue Efficiency models. 

The abstract concept was spatially interpreted by Tino Schaedler, into a futuristic urban environment that provided fifteen backgrounds for the print campaign and 2011 Mercedes Benz catalogue. Trained as an architect, Schaedler approached the design like a real existing urban organism, replete with a system of streets, bridges and high rise buildings. A dynamic and elegant architecture that represents the campaign's conceptual approach of moving energy materializing into a unique environment.