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Branded entertainment has found a new home on the web, with collaborations between brands and media industries. From sweepstakes to sponsored vid… Read More
Branded entertainment has found a new home on the web, with collaborations between brands and media industries. From sweepstakes to sponsored videocasts, the growth of online content is being fed by partnerships with brands. One of the most active participants are movie studios, and altough many brands are only trying to cash in on the big names like “Star Wars” or “James Bond”, some campaigns actually feel relevant to the film plot. Such is the case for Mercedes-Benz and their latest van, Viano. Together with Hamburg agency Syzygy AG, they’ve accomplished a beautifully executed website, The Best Place For Heroes. Mercedes partnered with Disney, and based on the story of the blockbuster movie “Chronicles of Narnia, Prince Caspian” created a interactive narrative where the beauty of their online video navigation stands out. via http://www.asourceofinspiration.com/2008/07/03/the-best-place-for-heroes/ Read Less
Published:
Mercedes-Benz & Walt Disney
The Chronicles of Narnia
We were asked to create something that families could explore and share together, a fantastic imaginary world filled with colour and adventure, with glimpses of Mercedes-Benz cleverly sewn in. It had to be the ‘web wide world of Mercedes-Benz and Disney’, to promote the Viano family MPV and The Chronicles of Narnia.

All artwork including 3D models and animation was (re-)created from scratch, as there's been almost no assets.
Creative Direction: Dirk Ollmann
Art Direction: Alexander Meinhardt
Design: Wolfgang Schröder, Thorsten Binder, Christina Metzler
3D Modeling: Electric Umbrella
Sound Design: Michael Damare
Showreel: David Aufdembrinke