Mercedes-Benz Tweet Fleet

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  • Mercedes-Benz Tweet Fleet
    Social Media & Mobile Campaign
  • Cars tweet empty parking spaces.

    The Active Parking Assist from Mercedes-Benz recognizes empty parking spaces by simply passing them.
    That brought us to the idea: If the car knows where the empty parking spaces are –then everybody should know!

    Just before Christmas when parkingslots were hard to find, the Mercedes-Benz Tweet Fleet with its Active Parking Assist tweeted empty parking spaces in downtown Stuttgart.
    The cars automotically generated a tweet with GPS data out of every parking space they passed. This is how people could find empty parking spaces near them on Twitter and even be navigated there by a linked Google map.

    The press released this Christmas service the night before the promotion. Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of the most discussed topics in the German-speaking social web.
    Not only did this bring the Active Parking Assist up for discussion, but it also proved the innovation leadership of Mercedes-Benz.
  • Credits
    Published: 12/2011
    Client: Daimler AG
    Agency: Jung von Matt/Neckar
    Creative Directors: Kai Heuser, Joerg Jahn
    Art Director: Boris Noll
    Copywriters: Matthias Hess, Desiree Leibrecht
    Technology: Boris Noll, Sebastian Heidfeld
    Designers: Matthias Müller, Benjamin Fritz, Viktor Vegh
    Account Director: Markus Schumacher
    Agency Producers: Simone Abel, Michael Hermann
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