Mercedes-Benz Transporter / MACHER
1965
52
3
Add to Collection
About

About

In 2011 Mercedes-Benz Transporter starts an orchestrated campaign for their target group: hands-on craftsmen. In german called MACHER (Doer, Make… Read More
In 2011 Mercedes-Benz Transporter starts an orchestrated campaign for their target group: hands-on craftsmen. In german called MACHER (Doer, Maker). Together with Mike Krüger, a former craftsman himself and nowadays a famous german singer and songwriter, they produce a complete album dedicated to those MACHER. The website accompanies the whole campaign as a platform to engage with and accordingly extending the brand sympathy and awareness. Read Less
Published:
Mercedes-Benz Transporter  /  MACHER

In 2011 Mercedes-Benz Transporter starts an orchestrated campaign for their target group: hands-on craftsmen. In german called MACHER (Doer, Maker). Together with Mike Krüger, a former craftsman himself and nowadays a famous german singer and songwriter, they produce a complete album dedicated to those MACHER.
The website accompanies the whole campaign as a platform to engage with and accordingly extending the brand sympathy and awareness.

[Client]  Mercedes-Benz   [Agency]  Scholz & Friends   [Task]  Art Direction

[Awards]  ADC: Digitale Medien 2x Auszeichnung, DDP Award: Cross Media 1x Gold, BOB: Best of B2B 1x Gold