Mercedes-Benz – Transparent Walls
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Credits (excerpt): Advertising Agency: Jung von Matt/Elbe, Germany Chief Creative Officer: Sascha Hanke Creative Directors: Tobias Grimm, Jens Pf… Read More
Credits (excerpt): Advertising Agency: Jung von Matt/Elbe, Germany Chief Creative Officer: Sascha Hanke Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick Creatives Art: Frederico Gasparian, Alphons Conzen, Damjan Pita, Benjamin Busse, Samuel Huber, Nicolas Schmidt-Fitzner Creatives Text: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz Film Production: Erste Liebe Filmproduktion Read Less
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Mercedes-Benz – Transparent Walls
For 125 years Mercedes-Benz has developed innovations such as PRE-SAFE®, which detect potential hazards in time to make driving safer. To demonstrate the principle of PRE-SAFE®, we filmed almost invisible streets at dangerous intersections and projected the images onto the buildings in front of them. This way, everyone was literally able to see through the walls and identify dangers just in time. A unique advertising effort that not only explained PRE-SAFE®, but also made traffic a little bit safer.

Mercedes-Benz PRE-SAFE® system: identifies dangers before they become dangers.
Awards // Cannes Lions (1x Silver. 1x Shortlist)ADC*E (1x Gold)ADC (1x Bronze, 2x Auszeichnung)
Clio (1x Silver)NY Festival (2x Silver)TheFWA (Site of the Day), LIA (1x Gold)

Credits // look under DESCRIPTION