Mercedes-Benz ‘Sunday Driver’
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To accompany the cold season, a high-profile TV commercial designed to illustrate the superiority of Mercedes-Benz’s permanent all-wheel drive. T… Read More
To accompany the cold season, a high-profile TV commercial designed to illustrate the superiority of Mercedes-Benz’s permanent all-wheel drive. The target group was the general public, with a focus on people with an interest in cars. Read Less
Published:
To accompany the cold season, a campaign created to illustrate the superiority of Mercedes-Benz’s permanent all-wheel drive system 4MATIC.
 
In addition to print ads the TV commercial ‘Sunday Driver’ features old time rivals Michael Schumacher and Mika Häkkinen driving on snowy mountain roads. Häkkinen, who drives a new E-Class Estate, passes Schumacher in classic SL convertible calling him a Sunday driver.
Shortly after that Franz Beckenbauer passes them in a G-Class calling them senior citizens.
Client: Mercedes-Benz, Daimler AG
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Director: Andreas Jeutter
Copywriters: Michael Ohanian, Norman Scholl
Graphic Artists: Alexander Wagner, Benjamin Beck
Account Managers: Sven Dörrenbacher, Yves Rosengart, Julia Körte, Nina Jahns
Producer Agency: Meike van Meegen, Thomas Nabbelfeld
Production Company: radical Berlin
Director: Tarsem
D.o.P: Brendan Galvin
Editor: Alexander Jurkat
Post Production: The Mill, nhb Hamburg
Audio Production: nhb Hamburg
Producer: Christiane Dressler
Photographer: Igor Panitz. 
Postproduction Print: RECOM, Thomas Fritz
Published: 2011
Awards
ADC Germany: 2 x Finalist
Cannes Lions: Finalist