Mercedes Benz Distronic Plus
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About

About

Print / Outdoor Distronic Plus technology by Mercedes Benz, is a driving safety system that helps drivers to keep an automatic safe distance fro… Read More
Print / Outdoor Distronic Plus technology by Mercedes Benz, is a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident. Read Less
Published:
Print / Outdoor

Distronic Plus technology by Mercedes Benz, is a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident. 
 
Recognitions
•    Cannes Lions 2013 / Bronze in Outdoor Campaign
•    Clio Awards 2013 / Bronze in Campaign Billboard 
•    LIA - London International Awards 2013 / Shortlist Campaign
•    Clio Awards 2013 / Short List in Print Product - Service 
•    Clio Awards 2013 / Short List in Print Technique - Art Direction
 
•    Sol de Iberoamérica 2013 / Bronze in Outdoor
•    Ojo de Iberoamérica 2013 / Bronze in Print Campaign
•    Ojo de Iberoamérica 2013 / Bronze in Print
•    Ojo de Iberoamérica 2013 / Bronze in Print 
•    Lurzer´s Archieve Selection 2013
•    Dorado Colombia 2013 / Bronze in Press
•    Festival de Antigua 2013 / Gold Award in Press
•    Festival de Antigua 2013 / Bronze Award in Outdoor
 

Credits
Agency: Ogilvy & Mather Colombia
Client: Mercedes Benz
Product: Distronic Plus 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero 
Creative Directors: Julián Gutiérrez / Andrés Astorquiza
Copywriter: Julián Gutiérrez / Juan Cárdenas
Art Directors: Juan Manuel Pachón / Juanita Delvasto / Estebán Márquez /  Andrés Astorquiza
Art Buyer: Adriana Pares

Post Production: Salamagica