This billboard has impeccable timing—utilizing live weather feeds to display the Mercedes-Benz vehicle best suited to the viewer's immediate environment.
The winning Vancouver entry for the 2013 Astral 'Carte Blanche' contest, this concept won Mercedes-Benz $50,000 worth of free advertising and my partner and I a trip to Cannes. It ran on Astral Media's digital billboards across Vancouver.
Art Director: Alex Roberts
Copywriter: Cameron Spires