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This billboard has impeccable timing—utilizing live weather feeds to display the Mercedes-Benz vehicle best suited to the viewer's immediate envi… Read More
This billboard has impeccable timing—utilizing live weather feeds to display the Mercedes-Benz vehicle best suited to the viewer's immediate environment. The winning Vancouver entry for the 2013 Astral 'Carte Blanche' contest, this concept won Mercedes-Benz $50,000 worth of free advertising and my partner and I a trip to Cannes. It ran on Astral Media's digital billboards across vancouver. Art Director: Alex Roberts Copywriter: Cameron Spires Read Less
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This billboard has impeccable timing—utilizing live weather feeds to display the Mercedes-Benz vehicle best suited to the viewer's immediate environment.
 
The winning Vancouver entry for the 2013 Astral 'Carte Blanche' contest, this concept won Mercedes-Benz $50,000 worth of free advertising and my partner and I a trip to Cannes. It ran on Astral Media's digital billboards across Vancouver.
 
Art Director: Alex Roberts
Copywriter: Cameron Spires