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This spot was used in social media channels and internal events from Mercedes AMG Customer Sports. Storyline: It is nighttime at the Eurospeedway… Read More
This spot was used in social media channels and internal events from Mercedes AMG Customer Sports. Storyline: It is nighttime at the Eurospeedway racetrack. Only one team is still working, preparing a Mercedes AMG SLS GT3 for a mysterious late night test drive. The mechanics are very excited about their work. Everything is ready, and the car leaves for the track. The fast ride commences: roaring sound, a glowing engine, and nervous mechanics chattering on the team radio. After the car returns to the pit lane, we see happy faces all around. It worked! The camera is showing a baking sheet on top of the engine with fresh made cookies. The mechanics sit together, eating cookies, celebrating Christmas, and laughing about their great idea. Merry Christmas! Read Less
Published:
Spot
BRIEFING
- Christmas spot for external and internal communications
- Sympathic and humorours tone

CONCEPT
A surprise ending of a mysterious night test run with the Mercedes AMG SLS GT3. Instead of testing new technology, the mechanics are trying to successfully bake cookies on the race car´s engine.

DESCRIPTION
Storyline: It is night time at the Eurospeedway racetrack. Only one team is still working, preparing a Mercedes AMG SLS GT3 for a mysterious late night test drive. The mechanics are very excited about their work. Everything is ready, and the car leaves for the track. The fast ride commences: roaring sound, a glowing engine, and nervous mechanics chattering on the team radio. After the car returns to the pit lane, we see happy faces all around. It worked! The camera is showing a baking sheet on top of the engine with fresh made cookies. The mechanics sit together, eating cookies, celebrating Christmas, and laughing about their great idea. Merry Christmas!

TOUCHPOINTS
- Internal company communications
- Social media channels

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MY PART
- Idea/concept
- Creative direction