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About

Corporate Identity & Packaging for Mera Melkbokke goat's milk cheese.
Published:
Mera Melkbokke
 
Brief: The client, Pieter Elmo, requested a renewed brandidentity for his range of homemade goat milk cheese. The project consists of a renewed logo andstationary, an in store promotion item, and three different packaging methodsfor the different kinds of cheese.

Concept: As the client is a pensioner, the cheese ispromoted as a product made by the buyer’s grandparents. This leads to aconnotation of sentiment and nostalgia that is being depicted by the image of adoily. This brand is in an exclusive range of homemade products and is thusbeing sold as such.

Packaging
Round cheese box made with 300g Fabriano
Sticker packaging
Wax wrap and fabriano sleeve
Corporate Identity 
Letterhead
Ordering Form
Envelope: Front & Back
Business Card: Front & Back
Brochure
Promotional Apron with brochure