Mengelmoes Amsterdam

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    Series of poster designs for the Mengelmoes (Dutch literally "Amalgamation") clubnight events at one of Amsterdam's top 6 clubs Hotel Arena. All the designs were inspired by aspects of a club experience, buttons on music equipment, lights, spinning vinyl, equalizers etc.

    The identity evolved over the editions. Starting in the May edition we incorporated a recognizable logo mark that could also be incorporated on other elements loose from the identity of the posters, such as banners. In August the identity of the event was overhauled while still retaining a lot of the same elements.
     
    The logo itself reflects the amalgamation of music styles which this series of events was known for. Represented by an eclectic collection of fonts.