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Men will be men. Fictional case for "Vi menn" magazine. "Vi Menn" is a Norwegian magazine for men. They want to reach younger men, but the targe… Read More
Men will be men. Fictional case for "Vi menn" magazine. "Vi Menn" is a Norwegian magazine for men. They want to reach younger men, but the target group assosiates the magazine with tacky, old geezers. Our task was to change young men's attitude towards Vi Menn magazine. Created: September 2010 Team: Torny Hesle, Thale Høy-Petersen and Ingrid Lea Read Less
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Men will be men

Fictional case for "Vi menn" magazine.

"Vi Menn" is a Norwegian magazine for men. They want to reach younger men, but the target group assosiates the magazine with tacky, old geezers. Our task was to change young men's attitude towards Vi Menn magazine.

Created: September 2010


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