• Memory Pin
    lasting impression digital & physical
  • A close friend of mine had an interview with Gap Co. The interview was in two days and he wanted to leave a good impression. How could he leave his resume and cover letter behind but stood out?
    The memory pin was the subject of a quick brainstorm of fasion related icons. We chose a clothing pin; something that most fashion designers are familiar with. An inexpensive and simple token that could be left behind with his interviewers to leave a lasting impression and serve dual purpose.