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About

About

Melissa Scott has her own business offering a variety of health and fitness services. Not satisfied with her current image she wanted a more cont… Read More
Melissa Scott has her own business offering a variety of health and fitness services. Not satisfied with her current image she wanted a more contemporary, individual look to create a professional presence in the market. I created a new identity using a simple energetic circular design in a vibrant green colour palette and the strapline ‘total body training’ to encompass all her offerings. The website was designed with a personal approach to reflect her one-on-one style training, with the landing page featuring the four main classes for easy navigation. The simple minimal design worked well with the high contrast black and white photography and this new style was rolled out on various printed materials, email newsletter and banners. Role // branding / web design / print design Read Less
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