Taking AFL on head to head
What was once a fierce Aussie Rules town, today Melbourne has an affinity for their club - The Storm. In order to raise engagement and support early on, we created our campaign around the idea that it was more than a game, it was an experience.
What was once a fierce Aussie Rules town, today Melbourne has an affinity for their club - The Storm. In order to raise engagement and support early on, we created our campaign around the idea that it was more than a game, it was an experience.
