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Advertising campaign for Meinl coffee
Published:
Meinl Coffee | summer semester 2011 | University of Applied Arts Vienna
 
This is a campaign for Meinl Coffee, one of the most famous coffee brands in austria. The challenge was to launch its new blend: the espresso viennese style in a way that was appealing to a young audience. Our insight was that the package had to stand out, that's why we proposed a redesign combined with a cheeky headline campaign.
"Coffe to drink, not to go."© Katrin Bichler, Christina Hosiner, Wolfgang Warzilek, Thorsten Mozer, Roland Radschopf
"Energydrink since 1862." © Katrin Bichler, Christina Hosiner, Wolfgang Warzilek, Thorsten Mozer, Roland Radschopf
"Behind every strong woman, there is a little black one."© Katrin Bichler, Christina Hosiner, Wolfgang Warzilek
"Just like sex, but without falling asleep." © Katrin Bichler, Christina Hosiner, Wolfgang Warzilek
"The little back one – trendy since 1862." © Katrin Bichler, Christina Hosiner, Wolfgang Warzilek, Thorsten Mozer
"You can sleep when you are dead." © Katrin Bichler, Christina Hosiner, Wolfgang Warzilek, Thorsten Mozer
"Satisfy yourself." "Coffee to drink, not to go." "Only for adults." © Katrin Bichler, Chrisi Hosiner, Wolfgang Warzilek
© Katrin Bichler, Christina Hosiner, Wolfgang Warzilek, Thorsten Mozer, Roland Radschopf