MEGATREND DOCUMENTATION 2012
with lots of help by: ksenia pogorelova (information design intern), christof lanzinger (research)
photography: melanie kraxner
Megatrends are long-term change processes which have an enormous impact on transformations within a society. Therefore they cannot be considered as a temporary phenomenon. The megatrend documentation presents the eleven, most important megatrends of our time. A booklet for each megatrend contains information based on real data and is supplemented by well-grounded infographics. The poster of the megatrend-map was designed in form of an underground plan in order to interlink various megatrends. This should reflect the complexity and variety of factors which act in the context of a megatrend. This documentation also subserves as a tool-box for companies in their strategic reorientation processes and offers the possibility to expand it with individual supplements using a matrix system.