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About

Custom signage for Middle East medical college.
Published:
Medical College Campuses, Perkins+Will
Custom Signage + Wayfinding
Site analysis breaking down walking distances and usability of site for users, zoning of campus resources and destinations, and pedestrian, vehicular, and light rail traffic assessment.
Site assessment  included 'day in the life' scenarios for users - students, faculty, staff, visitors, and patients to hospital. 
Concept development - idea that each campus is part of a larger whole - together they function as one.  Relating to imagery of DNA sequences - highlighting the parts of the whole.
Concept development - individual signs are created from single standard sheet with standard patterns for each of the 3 campuses., all the signs relating back to the original whole.
Pattern development - each campus has unique individual pattern.
Concept and pattern implementation.  Each individual sign is unique, but is part of the larger whole.