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Mediaset asked us for some rebranding proposals for their pay per view offering "Premium". In this work we tried to locate the four editorial mai… Read More
Mediaset asked us for some rebranding proposals for their pay per view offering "Premium". In this work we tried to locate the four editorial main souls of the channel (children, cinema, football, on-demand) developing two different proposals. In the first one we used circular elements to recall editorial worlds (a stage, a stadium, an arena, a football field) using strong colors to differentiate editorial themes. In the second one we suggested an explosion of each editorial issue with images emerging from the logotype: a toy city for children, a hank of film for cinema, a football ball for sport and a remote control for on-demand. Unfortunately we didn't win the pitch but we thought  posting these styleframes was worth it anyway. Read Less
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