MediaCreator is a provider of Media-Asset-Management-Solutions. Through pairing a highly efficient, intuitive computerized system, including a translation service, with their alert, friendly team of co-workers - MediaCreator is the perfect partner for handling the production of ads and printed matter.
MediaCreator commissioned Lundgren+Lindqvist to redesign their visual identity. Since MediaCreator is all about efficiency - we used the straight path as a starting point when designing the logotype. By letting a straight path block out a curved one, we managed to illustrate MediaCreator's most important feature. A new tagline - Taking the straight path - was employed. For the back of the letterhead, we created a pattern from the logotype, replacing the wordmark with MediaCreator's key values. These were translated into the six most frequent languages of MediaCreator's translation service, which were mixed in the pattern and in turn foil blocked unto the letterhead.