Illustration by Victor Wong.
Packaging design for menswear, created with an artisan butchery aesthetic in mind. Multiple prototypes use box board and butcher paper to wrap shirts, socks, and underwear.
Each product’s package has a brief description on the outside, along with unique and whimsical suggestions for post-consumer application on the inside – anything from a paper airplane to superhero disguise.
Elements on the front face are die cut to reveal product color and texture underneath.
Underwear packaging
Box packaging can be used as part of a Meatshop-themed disguise. Become the meaty hero you've always wanted to be!
Sock packaging
Post-consumer applications include memo, and paper cut-inflicting device. Use wisely.
Shirt packaging
Shirt packaging can be reused as a paper airplane, with which to deliver a positive message to an equally manly man.
