The Design Brief
During 2012, I was assigned by Sotirali Bio (a biological oil and honey products in Greece) to redesign their mead (honey wine) bottle labels. The redesign was essential at that point because their label was really aging and was not well received by customers. It used photos and Byzantine-style lettering which also made the label difficult to read, expensive to print and cheap looking.
On the other hand, their product is of trully high quality and exceptional taste. The only element that was required to remain unchanged was the old castle of Aghia Paraskevi, located in Mesochori of Neapolis, Laconia, Greece and regarded as a local landmark.
A final requirement set from the client was for the label to have a "traditional" look and that I shouldn't move towards a more edgy approach.