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Visual identity for Docters Without Borders
Médecins Sans Frontières (Docters Without Borders)
Visual Identity
Médecins Sans Frontières (Docters Without Borders) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural or man-made disasters.

As to the identity, the heart communicates across cultures and reflects - in a simple and understandable visual language - what the organization does. The heart can be integrated with the medical profession, but the heart is also a universal symbol for caring and love. The heart supports the name and tells a story about Médecins Sans Frontières providing medical relief, care and love worldwide.

Besides logo and design program, the new identity also included a redesign of their website and their member magazine "Journalen".