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Problem: How can we get the general public talking about Mcdonalds in a fun way. Insight: Despite Mcdonalds chips being very similar, we have al… Read More
Problem: How can we get the general public talking about Mcdonalds in a fun way. Insight: Despite Mcdonalds chips being very similar, we have all experienced the multiple varieties of misshaped fries. We also eat them in different ways. Idea: Use the public awareness to make fun of the various fry shapes and eating methods. Use questions on the ads to evoke chat between friends about their favorite Mcdonalds fries. Placement: Place the ads in large footfall areas in capital cities and near trafic lights to allow body copy to be read by passing cars. Read Less
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